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Spam

“Do you think that’s email you’re sending?”   There are two definitions of spam. One is the definition by law, and the other one is how people perceive incoming messages.   Spam by law Unfortunately, the world doesn’t offer one global spam law. Details vary from country to country. A couple of pretty universal rules […]

Email bounces

An email that doesn’t reach its intended recipient, is said to “bounce” off the receiving email server. There are two major types of bounces: syntax bounces, hard bounces and soft bounces.   Syntax bounces This means the recipient’s email address was entered incorrectly. For instance: ray@hotmial.com, or ray@yahooooooo.com. If the typo is as obvious as […]

Custom email template coding

You may be aware of the fact that website layouts sometimes appear a little different across various web browsers. However, the differences are getting smaller every day, since Microsoft finally seems to realize it needs to comply with the standards that other browsers have been following since the beginning of time.   Web browsers vs […]

The best time or day for sending newsletters

The question “What is the best time or day to send email newsletters?” has been the subject of debate for many years. Researchers have performed studies with the single goal of finding the Ultimate Email Day and the Ultimate Email Time.   I love it when people who have nothing to do with my email […]

Custom email template design

You want your email template to look stunning. And there’s no reason it shouldn’t. However, there are a couple of things you may want to consider before you start exercising your right to freedom of expression.   Images should be supportive of text Using images is a great way to improve the general look and […]