Tag: email design

Custom email template design

You want your email template to look stunning. And there’s no reason it shouldn’t. However, there are a couple of things you may want to consider before you start exercising your right to freedom of expression. Images should be supportive of text Using images is a great way to improve the general look and […]

Published: 02-11-2014 - 09:22 CET || Last edit: 19-04-2015 - 09:53 CET

Balancing text and images in email marketing

A newsletter usually contains both text and images. Some people (like myself) choose to use very little images, others use a lot of them. So which is better? Or better yet: is one way truly better than the other? As always, this mostly depends on what you’re offering. If you’re selling products like – […]

Published: 27-02-2014 - 17:43 CET || Last edit: 19-04-2015 - 10:24 CET

Common mistakes in email template design

Email template design is both easier and harder than other types of design. It’s easier because you can’t use the most flashy types of styling, and it’s harder because you need to balance form with function waaaay more than with designing websites, brochures or banners. Over the years, I’ve come across a couple of common […]

Published: 02-12-2013 - 09:51 CET || Last edit: 19-04-2015 - 10:54 CET