Category: Blog

Email template DOs and DON’Ts

There are so many things that you really need to take care of when creating a custom email template. I’ll just discuss the most important topics on this page. Some of the items in the list below are also covered in email template design, but I’ll mention them anyway. Besides, on this page we look […]

Published: 23-08-2014 - 20:44 CET || Last edit: 19-04-2015 - 09:59 CET

Custom email template testing

This post deals with email template testing in general. To find out more about how I test my templates, follow this link. Testing your email template is the most important part of your journey towards Perfect Email Template Land. And I don’t mean sending your template to a Hotmail address and popping the champagne […]

Published: 16-08-2014 - 14:09 CET || Last edit: 16-03-2015 - 14:18 CET

Common mistakes in email marketing

Email marketing is an exciting business. It enables us to connect with our target audience in an efficient way, while still maintaining a somewhat personal approach. And the best part? It’s great for creating engagement and interaction. And those are your bill payers right there. Not great products, not great marketing. Engagement and interaction, for […]

Published: 09-07-2014 - 22:56 CET || Last edit: 19-04-2015 - 10:13 CET

Plan your content ahead of time and use categories

Lots of folks start their email campaign with great enthusiasm. Spirits are high, and content is “no problem”. Everybody in the company is in on it, because they’re expecting a great payoff. The first email is sent out, results are being analyzed and maybe some champagne finds its way down a couple of thirsty throats. […]

Published: 23-06-2014 - 18:41 CET || Last edit: 19-04-2015 - 10:16 CET

A couple of quick email marketing tips

Today, I’ve got a couple of quick tips for ya. They’re not related (other than all of them being email marketing issues, obviously), but they’re all equally important things to keep in mind. Here we go: Make sure to include an unsubscribe link where people expect it People who want to leave you, will […]

Published: 11-03-2014 - 12:36 CET || Last edit: 19-04-2015 - 10:20 CET